the london book fair
12–14 March 2024

Manage your participation

Your exhibition begins here

Whether you have exhibited before or are joining us for the first time, we look forward to welcoming you to The London Book Fair.   

Stand out at LBF - there is a lot you can do between now and April that will help you have the best experience possible and return on your investment.

To help start your story, we have collated the free and paid opportunities you can use to boost your presence and drive leads.

Stay on top of the news - check The Hub regularly for important show updates and exhibitor news.

Essential Tools

Exhibitor Profile

Our visitors use our Directory to decide who they would like to meet. This is your chance to get their attention. Update your profile to drive visitors to your stand. Try the Enhanced Digital Package for an additional boost - you can now upgrade easily through your exhibitor profile.

Exhibitor Portal

Get started with the Exhibitor Portal - from completing your profile to accessing the Exhibitor Manual and registering badges. Log in today.

Exhibitor Dashboard

Gain deeper insights into how your online profile is performing with our new Exhibitor Dashboard tool. Log into your Exhibitor Portal to explore the world of benefits the dashboard offers, and with upgrade options available, speak to your Sales Rep for more options.

Badges & Visa Letters

Visit the Portal to register your team badges and download visa invitation letters.

Exhibitor Manual

Your comprehensive book fair exhibiting guide.

Capturing leads, made simple

The London Book Fair is a smart event, so there is no need to worry about collecting business cards or manually entering data. We provide a smart solution to gather all your leads easily in one place during the event on a smart reader. Visitors simply tap their badges on your reader, and you can capture the data via the reader and then retrieve it via the app.

Marketing & More

LBF Banners

Take advantage of our digital banners and let your audience know you’ll be attending The London Book Fair. With multiple sizes to choose from, you can use them wherever you like including websites and email signatures.

Connect On Social Media

Follow our social channels and to share your London Book Fair news with our audience.


Have a question? Our FAQs cover everything, including all exhibiting-related queries.

Book Accommodation

Find the perfect place to stay while exhibiting at LBF by booking with HotelMap, our hotel partner. See recommendations and get preferred rates. 

Sponsorship opportunities

Be at the forefront of visitors’ minds when they are choosing which exhibitors, products and demonstrations to see at The London Book Fair.

Discover our range of digital or physical sponsorship and promotional opportunities, which can put your brand in front of relevant visitors and your target audience all year round.

Many options can be packaged and tailored to meet your objectives, so have a look at the list below to decide what you’d like to gain through your participation with The London Book Fair.

Attract attendees to your stand

Generate leads

Gain exposure for your brand

Thought leadership and speaking

Launches and product promotion

Digital opportunities


We can build your stand

To offer you a unique and cost-effective stand design and build option without the hassle of expensive stand designers and builders, we used our expertise to develop SmartSpace.

You can choose fully customised bespoke or modular system stands that can be altered to your preferences and tailor-made to meet your needs. Here is a little more about your options.

Bespoke Designs

A completely unique design concept designed specifically to your requirements. Once you have decided on an idea for your stand, you will send your brief to the SmartSpace team who will design a stand concept. Alternatively, feel free to show the team an existing stand design you would like replicate (take a look through our photo gallery below for inspiration)!

System Stands

A tailored, cost effective and flexible modular solution. Start the design process by choosing one or two open sides, your stand size and one of the three main designs (ONS, SUR and PIC). The System Stands can be tailored specifically to your requirements using a range of standard components that fit together to ensure it stands out from your competitors.

Need some help?

We're here to talk you through all you need to know about all of the free and paid opportunities available to boost your presence and ensure you meet your business goals at The London Book Fair.