Exhibit at The London Book Fair

Uniting the most talented minds in content

London has been the setting of many evocative stories from Charles Dickens and Virginia Woolf to Zadie Smith and Diran Adebayo, to name a few.

It's a place where characters come to life. Walking through the streets of London, you can easily picture Oliver Twist pickpocketing or Mrs. Dalloway making her way around busy Westminster. A city as timeless as London never stops inspiring or creating and continues to unite the most talented of minds.

The London Book Fair is the pre-eminent spring event, offering you the opportunity to set the tone in publishing for the year ahead. If you are involved in the creation, distribution, sale or treatment of content, we are ready to welcome you to the fair in 2021.

Authors, talent scouts, editors, designers and digital gurus walk the floor, meeting, talking, observing and discovering. We will provide you the perfect platform to engage with customers, build brand awareness, conduct face-to-face business and make sales.

Already booked your stand?

Everything you need to know about managing your participation in order to make an impact at The London Book Fair can be found here.

Our exceptional international reach

3 days of LBF
60 + countries regularly exhibit
135 + countries visit
25000 publishing professionals in attendance

Sectors at the fair

To boost your visibility at the fair, we have created dedicated areas for each sector of publishing. This makes it super simple for the right visitors to find you and for you to reach the right people.


Poetry is currently one of the most dynamic areas of publishing, as rising sales across the globe have proven. LBF connects poets with professionals so they can discuss industry trends and show off their talents.

Dedicated spaces, such as the Poetry Collective and Poets' Corner, allow poets and professionals to network with one another at the fair, alongside our Poet of the Fair offering, which celebrates the best of the art form.

The Illustrators’ Gallery 

The Illustrators' Gallery enables illustrators and artists to showcase their work to the international publishing community.

The collective gallery area gives illustrators and publishers a space to meet and network for new and exciting projects to be commissioned.

New Title Showcase 

New Title Showcase is the place to introduce new titles to a captive audience. It provides authors and publishers with a venue on the show floor, a place where their titles, with available rights, can be found by publishers, agents, distributors and the whole of the LBF attendee database.

Writers’ Block

Writers' Block is in the perfect location to take advantage of the traffic created by the seminars that take place in Author HQ. Aspiring authors and established authorpreneurs make themselves at home here. This is the place to increase your knowledge of publishing, learn the best route for your book and create your author brand.

First launched in 2016, Writers' Block has gone from strength to strength to become the destination for Author Services at The London Book Fair.

International Rights Centre 

The hub for international rights business during a key buying time for the industry, the IRC gives agents, scouts and publishers the perfect opportunity to meet face-to-face with new and existing contacts.

Typically located on the second floor of Olympia, this location provides a more private and comfortable meeting space with custom built lockers, tables and chairs, exclusive catering services and an appointment-only entrance system.

The Groucho Club 

The Groucho Club provides exceptional comfort and service to our VIPs. Founded by publishers, for publishers and other arts world leaders, The Groucho Club’s ethos of style, comfort, service and fun is a fabulous addition to the fair.

As a part for this exclusive club you will receive a branded private pod with waiter service, four exhibitor badges and 10 visitor badges.

Ready to exhibit?

If you have all the information you need and are ready to secure your space at The London Book Fair then all you need to do is complete the application form and a member of the team will be in touch.

Need more information?

Are you interested in showcasing your brand at The London Book Fair, but have some questions? We’ve compiled the main steps to help guide you through the process.