the london book fair
10–12 March 2026
Olympia London

How can we help?


Welcome to our Help page. Below you will find useful information to support your visit to The London Book Fair, as well as frequently asked questions.


Visitor FAQs

View our frequently asked questions about visiting

Exhibitor FAQs

View our frequently asked questions about exhibiting

Media & Press FAQs

View our frequently asked questions for media and press

Venue & Travel

Find information on our venue, how to get there, and our opening times.

Accessibility

Find information on moving around the venue and show floor.
 

Scam Warnings

Important information and scam warnings for exhibitors at LBF.
 


Visitor...

Are children allowed to attend the event?

Only attendees over 18 or those pre-approved by the organisers will be able to attend.

How do I register to attend as a member of the media?

Our media passes are restricted to journalists, photographers, broadcasters, and digital influencers associated with the industry. Registration for members of the media open in Mid-November and accreditation is required for verification by our PR agency, Midas PR.



Exhibitor...

Where can I see a full list of exhibitors attending your event?

Click here to see our Exhibitor Directory.

What is the exhibitor portal?

The exhibitor portal is where exhibitors can update their profile. Once you have signed your contract, you will receive an email from 'The London Book Fair team' with a link where you can create your own unique login and password.

I can’t get into the exhibitor portal; how do I get access?

The exhibitor portal will become live in the run-up to the fair. Once you have signed your contract as an exhibitor, you will be sent your login details. If you need any further assistance, we will be happy to help - please contact our Customer Services team.

How can I register sharers on my stand?

You can register your sharers via the exhibitor portal, and the number of sharers that you may register will be based on the allocation you have been contracted for. If you have not yet been contracted for your sharers, please speak with your sales contact to arrange this. If you have any further difficulties, please contact our Customer Services team who will be happy to help.

Can my sharers access the exhibitor portal?

Once you have registered your sharers in the exhibitor portal, they will each receive a link to log in to the portal and access their own profile/directory listing. The login link will be sent to the email address you had associated with their details when you registered them.

I need to speak with someone about my invoice, and paying for my stand. Who should I speak to?

We would suggest you reach out to your account manager, and if necessary, they can then share further contact details with you if you need to speak with our accounts team.

I am interested in sponsorship opportunities, what is available?

We have some great opportunities available to help promote your brand, products and services. To discuss the sponsorship that is available and would offer the greatest value to you, please speak with a member of our sales team or your account manager. Contact us

How can I upgrade my website listing?

We would suggest you reach out to your sales contact to discuss the options available.

What happens if you need to postpone/cancel the event?

Your sales contact will be in touch should the event be postponed or cancelled to assist you further.

I need to speak to someone about my stand, where do I speak to?

During The London Book Fair, we will have members of our sales and marketing teams on hand to offer any additional support you may need. Alternatively, please follow the link to speak to our Customer Services team.


Media...

I am a member of the media; how do I register to attend?

Our media passes are restricted to Journalists, Photographers, Broadcasters, and Digital Influencers associated with the industry. Please be prepared to share accreditation with our PR agency Midas PR as part of the registration process. 

Can I use the logo for your event on my website, or as personal email signature etc.?

Please use our logo and social designs to highlight your participation. When using, please hyperlink to our site www.londonbookfair.co.uk. Our logo and social designs will be available closer to the event.

Can I upload a press release to the website?

Yes, you can upload press releases to the website via the exhibitor portal. Go to Libraries >> Exhibitor Press Releases >> Add New.

What is the official PR company for the event and how do I contact them?

All press and PR is handled by our dedicated PR team, Midas PR. As well as running our press throughout the year, they also manage press registration and the Press Office during the fair itself.

They are happy to help with any queries you may have. Get in touch with them today!

How do I register to attend as a member of the media?

Our media passes are restricted to journalists, photographers, broadcasters, and digital influencers associated with the industry. Registration for members of the media open in Mid-November and accreditation is required for verification by our PR agency, Midas PR.


Scam Warnings

Important Information for Exhibitors

Events Lists

Please beware of companies who may contact you offering to sell an event attendee list, as they are highly unlikely to have the rights or accurate information to make these lists available. Our database of visitors is confidential information and is not sold or made available to third parties (other than small extracts made available to exhibitors in connection with matchmaking/lead generation services) and our visitor and exhibitor lists are protected by copyright which prevents unauthorised copying.

International Fairguide Scam

Fairguide publishers, such as “Expo-Guide”, “Inter-Fairs” and “International Fairs Directory”, are using Reed Exhibitions’ event names and trademarks to solicit show exhibitors to get a listing in their online directory. This is almost identical to the misleading scheme previously operated by Construct Data Publishers Verlag AG.

Again, like Construct Data, these companies use a form, which resembles an organiser's catalogue listing service, inviting exhibitors to sign and return the form. On signing the form, the exhibitor is bound into a three-year, non-retractable agreement and is required to pay the stipulated fee each year. Any failure to pay results in the fairguide publishers chasing for payment.

Reed Exhibitions is in no way connected to these companies or their products.

For further updated information and guidance on industry related scams, please check the website of the Association of Event Organisers (a trade association of which we are a member) at www.aeo.org.uk.

Hotel Booking Agencies

Please beware of hotel booking companies who contact exhibitors claiming to be either a preferred supplier or, in some cases, working for our event, demand up-front payment, charge substantial penalties for changes and cancellation and may not even make a reservation with the unapproved hotel. You should always read the small print.

We advise that you make your travel and accommodation arrangements through reputable suppliers and not via unsolicited phone calls or emails.

WARNING: Unsolicited Marketing Communications

It has come to our attention that our customers are increasingly being targeted by companies claiming to supply exhibitor/visitor/participant lists and details relating to our events and products at a cost. Be vigilant – this data is likely fraudulent. If you receive any such unsolicited offers, please do not respond unless you have checked with us first.

Reed Exhibitions Limited does NOT sell or pass your data to any third party without your permission.


Can't find what you're looking for?

If you can't find what you're looking for in the sections above, please get in touch with our Customer Services team who will be happy to help.