the london book fair
11–13 March 2025
Olympia London

Sponsorship Opportunities

Sponsorship and promotion mean more attendees see your brand - more of the time.

Ensure your brand is prominent in the minds of visitors before, during and after the show.

We have tailored packages for onsite promotion and 365 digital packages for brand exposure to align your brand with thought-provoking content year-round.

Increase brand awareness, deliver your message to a targeted audience and create a buzz during the show. Our team has the expertise to provide bespoke, innovative and affordable solutions that suit your needs.

Attract attendees to your stand

Generate leads

Gain exposure for your brand

Thought leadership and speaking

Launches and product promotion

Digital opportunities

The Sustainability Hub

This year at The London Book Fair, we are launching the Sustainability Hub, a brand-new area of the show floor where visitors can:

  • Attend practical talks on sustainable action that has already been achieved and the key learnings.
  • Discover new information about sustainability within the publishing industry.
  • Network with other attendees to share ideas and best practices and help advance this critical agenda forward.

We’re offering two Sponsorship Packages for this exclusive new Hub: A Headline Sponsor Package and Supporting Sponsor Package. Speak to your Sales Representative to find out more details.

Digital Packages

Banners and Email

Place your business on the LBF website with banners or a countdown clock and link directly to your exhibitor profile. Or promote your brand to our VIP and visitor database.

Digital Gift Bag

Increase traffic to your stand and get a head start on lead generation.  


A pre-show opportunity designed to enhance your presence, get comprehensive digital success reports and increased clicks, impressions and CTRs.

Video Features and Promotion

Get interviewed and be featured in the LBF daily video highlights or film a short product demo to be published on all LBF social channels.

Content Hub

Digital Banners

Build brand and product awareness on LBF’s worldwide online content platform.

Hub Sponsor

Make the most of a wide-reaching and engaged audience with the sole tenancy takeover of ALL digital banners for three months.

Product Showcase

Reach a targeted audience with your products and present yourself as a thought leader in your niche.

Digital Show Preview

Discuss a key industry topic to be featured on the LBF Hub and promoted across all of LBF’s social media channels.

At Show Opportunities

Onsite Branding

Make sure visitors and VIPs see you wherever they go, from internal and external signage to ‘You Are Here’ signs, way finders, entrance arches and more.

Zone Sponsorship

Sponsor a seminar or conference session or become the official sponsor of the Sustainability Hub (details at the top of the page). Hold press conferences or hire rooms and sponsor zones for maximum brand exposure.

Conference and Awards

Conference Registration & Badges

Appear on badges, lanyards, registration screens and the PEC page of the LBF website.

Coffee Break & Lunch Signage

From banners to tabletop signage, with the opportunity to place additional branding in break and lunch areas.

Conference and Seminar Theatres

Be recognised by your target audience as an authority and expert in your area of specialism with branding throughout the theatre.


Branding throughout the awards with the opportunity to place additional promotional merchandise and flyers.

Need some help?

We're here to talk you through all you need to know about all of the free and paid opportunities available to boost your presence and ensure you meet your business goals at The London Book Fair.