the london book fair
11–13 March 2025
Olympia London

Market Focus

We want to bring words together across borders by discovering and learning from other cultures and how they write their stories.

Since 2004, our Market Focus initiative has helped create both commercial and cultural partnerships around the world.

Our objective is to put the spotlight on publishing trade links with the country or region that is showcased, highlighting their publishing industry, and the opportunities for conducting business with the rest of the world.

Past Market Focuses

2022 | Sharjah

2019 | Indonesia

2018 | The Baltic Countries

2022 | Sharjah

The London Book Fair, alongside the Sharjah Book Authority, announced Sharjah as the Market Focus of our 2022 fair. The programme included a line-up of cultural events celebrating Emirati authors and books and a professional programme designed to enable and enhance business opportunities. It offered the UK and international publishers the chance to forge new business partnerships and expand into global markets.

Success of the UAE Publishing Market around the World

Over the past four decades, the UAE publishing industry has grown from a fledgling industry into a regional trade hub. This report takes a look at the state of the industry and its future.

The Arab Book Market Evolves, but Challenges Remain

Roger Tagholm takes a look at the publishing industry in the Arab world and assesses its importance for English language publishers.

2019 | Indonesia

Indonesia was our Market Focus for 2019, introducing the country’s “17,000 Islands of Imagination” to the international public and symbolising the intellectual and artistic richness of this incredibly diverse and multi-religious nation.

Leading Indonesian Writers

Meet the twelve Indonesian writers who took park in the Cultural Programme in 2019.

The Indonesia Market Focus Rights Forum

The London Book Fair, British Council and The Publishers Association hosted a free-to-attend afternoon forum focusing on buying and selling rights in Indonesia. The day, which forms part of The London Book Fair Market Focus Professional Programme, featured a fantastic line-up of speakers from within the Indonesian publishing industry looking at how to buy or sell content from the regions.

The Indonesia Market Focus: Publishers Directory

Find out about the Indonesian publishers with this handy directory.

2018 | The Baltic Countries

The Baltic Countries were our Market Focus for 2018, consisting of EstoniaLatvia and Lithuania, marking a century since their independence.

Estonia

Latvia

Lithuania

Snapshot of the Week: Baltics Special

In our special edition of Snapshot of the Week, Roger Tagholm visits the Baltic Countries.

The Baltics Market Focus Rights Forum

The London Book Fair, British Council and The Publishers Association hosted a free-to-attend afternoon forum focusing on buying and selling rights in the Baltic Countries. The day, which forms part of The London Book Fair Market Focus Professional Programme, featured a fantastic line-up of speakers from within the Estonian, Latvian and Lithuanian publishing industries looking at how to buy or sell content from the regions.

The Logo Legend

As humans we perceive the world in analogue. Everything we see and hear is a continuous transmission of information to our senses. Therefore a book and a physical contact with it will always remain the best means of conversation.

That is why a special symbol has been designed to represent languages of the Baltic countries. It is a unique combination of three different languages which creates a visual hero for the Baltic countries market focus. The first letter of the alphabet starts a dialogue as well as follows us every time we need an indefinite article to express our thoughts: a book, a letter, a conversation.

It invites us to dive in the Baltic sea of books.

The London Book Fair