Exhibitor FAQs

If you’re an exhibitor, here you’ll find answers to commonly asked questions - from how to use the exhibitor portal, to badges, stands, sponsorship and onsite information.

Exhibitor Portal

1. What is the exhibitor portal?

The exhibitor portal is where all exhibitors can update their profile and information on the LBF website. Once you have signed your contract you will receive an email from 'The London Book Fair team' with a link where you can create your own unique login and password.

In the portal you can update your website listing, order your badges, complete your printed directory listing, and access the exhibitor manual.

2. I have not received the email to obtain my login details for the exhibitor portal. What should I do?

Please email lbf.helpline@reedexpo.co.uk and someone will be able to re-send you the email.

3. Who can I contact if I need help with the exhibitor portal?

Exhibitor helpline: +44 (0)208 271 2124 or lbf.helpline@reedexpo.co.uk

4. I have forgotten my exhibitor portal password. What should I do?

You can request the password again at the login page. Select Forgotten Password - this will only work if that email has been registered to use the Exhibitor Portal.

5. What is the exhibitor manual?

The exhibitor manual is an online area for exhibitors to purchase all their requirements for LBF, by ordering furniture, electrics, nameboards etc.

6. How can I access the exhibitor manual?

The manual can be accessed via a button in the exhibitor portal.

7. I can't find the exhibitor manual button in the exhibitor portal. What am I doing wrong?

If you can't see the exhibitor manual button in the exhibitor portal it means you haven't completed your profile. Your profile must be activated in order for you to do this. Go to company profile and complete the required fields.

8. How can I register sharers on my stand?

Once you have your Sharer Registration Package, you can add any companies sharing your stand through your exhibitor portal.

If you have any issues, please contact:
Evie Frazer

9. Do sharers have access to the exhibitor portal?

Yes, stand sharers will have access to the portal once they have been added as a sharer and all correspondence relating to the exhibitor portal will be sent to the sharer email address supplied.


1. How many exhibitor badges do I get?

For main stand holders the amount of exhibitor badges you get corresponds with the square metre your stand size. For example, if you have a 5m² square stand you will receive 5 exhibitor badges.

Stand sharers receive 3 exhibitor badges.

IRC standard tableholders receive 1 exhibitor badge.

IRC multiple/ premium tableholders receive 4 exhibitor badges.

NEP tableholders receive 4 exhibitor badges.

Ivy Club Booth holders receive 4 exhibitor badges.

2. How do I order my exhibitor badges?

Information regarding exhibitor badges will be available from March 2021.

3. I have used my free allocation of exhibitor badges, can I get more?

Information regarding exhibitor badges will be available from March 2021.

4. Do I need to bring my badge with me to LBF?

We highly recommend that you to print your e-badge out before you arrive and bring it with you to LBF to save time and queuing at Olympia. If this isn’t possible, please bring your badge reference number with you and it can be printed when you arrive.

Please note: your badge will not be posted to you. Once you have placed your order a PDF e-badge will be generated which you can print out.

5. Where does my exhibitor badge give me access to?

All exhibitor badges give you access to both levels of Olympia and the International Rights Centre. All exhibitor badges give you access to these areas during build up, breakdown and opening times.

6. I can't find the exhibitor badges button in the exhibitor portal. What am I doing wrong?

If you can't see the exhibitor badges button in the exhibitor portal it means that either badging may not be live yet, or you haven't completed your online company profile in the portal. Your profile must be activated in order for you to do this. Go to the company profile tab and complete the required fields.

7. I'm having problems with the online badging system. Who can help me?

If you experience any problems with the online badging system, please contact the badge helpline, Livebuzz, on 0843 178 1287 or exhibitors@livebuzz.co.uk

8. How many visitor badges do I receive? Do we get any for free that we can offer to our clients?

All exhibitors are entitled to a free allocation of visitor e-badges that will allow you to invite clients to attend the fair and to register free of charge. The number of visitor e-badges is dependent on your stand size or number of IRC tables that you have booked.

For main stand holders the amount of visitor badges you get corresponds with the square metre your stand size. For example, if you have a 5m² square stand you will receive 5 visitor badges.

Stand sharers receive 3 visitor badges.

IRC standard/ multiple/ premium table holders receive 10 visitor badges.

NEP table holders receive 10 visitor badges.

Ivy Club Booth holders receive 10 visitor badges.

You can find out your personalised link to send invites via the exhibitor portal, simply click on the exhibitor badges link, under the Additional Services heading, and then click on Personalised Visitor Invites.

9. Where does a visitor badge give them access to?

All visitor badges give you access to both levels of Olympia, however, they only give you access during opening times. 


1. I need to talk to someone about my invoice and paying for my stand. Who do I direct my enquiry to?

Please direct all questions about payments, billing and invoicing via email to evie.frazer@reedexpo.co.uk.

2. If we have our own cover, how much can be removed from our stand charge? What do I need to do?

If you have your own insurance cover, we can waive the fee from your contract. Please complete a Stand Waiver Form , or a Table Top Waiver Form depending on whether you are an Exhibitor with a stand or a table.

Please return the form to your account manager or evie.frazer@reedexpo.co.uk

3. How can I organise internet for my stand?

If you require sole use of a secure wireless connection please contact eForce on the details below. eForce also offer a complete range of communication services including telephony, internet, on-stand Ethernet, data networking, ISDN, and facsimile rental, all which can be ordered for your stand.

Tel: +44 (0) 20 7598 2400 Email: sales@eforce.co.uk Website: www.eforce.co.uk

4. How do I sort out lights and electricity if I don’t have a furniture package?

You can order all your stand electrical requirements through The Freeman Company (UK) Ltd:

Contact: Tim O'Connell
Telephone: +44 (0) 247 7601 601
Email: tim.oconnell@freemanco.com

5. Where can I order furniture for my stand?

We have a number of excellent value packages available to furnish your stand. These packages are 'ready to go' stand and shell packages which supply an all-inclusive exhibition solution saving you both time and money. Contact the team for more information.

6. I don't want to purchase a whole furniture package. How can I order individual furniture?

Any of the four official contractors below supply stand furniture to suit your needs. Just give them a call or email and they will be happy to help.

Concept Furniture International Ltd
Tammy Greenfield
Tel: +44 (0) 1299 254 097
Email: tammy@conceptfurniture.co.uk

The Freeman Company (UK) Ltd
Tel: +44 (0) 2476 309 236
Email: EMEA.ExhibitorServices@freemanco.com

JMT Indisplay
Hayley Tustain
Tel: +44 (0) 1923 851 580
Email: sales@jmtindisplay.co.uk

Thorns Group
Alicia Hill
Tel: +44 (0) 20 8801 4444
Email: alicia@thorns.co.uk

7. Is the furniture with a small press package standard, or can it be changed in any way?

The furniture that comes with a small press package is standard; you will have to purchase extras individually as required (see above).

8. What is included in a 'shell scheme' package?

Shell scheme includes:

  • Grey stand carpet
  • Walls
  • Nameboard


1. How can I sponsor something at The London Book Fair?

View our Sponsorship oppotunities If you are interested in taking a sponsorship slot, please contact Yanneth Castro on +44 (0)208 439 5696. 

2. Why do I have to purchase a website listing? What are the advantages?

The LBF website receives over 2.3million page views per year with the online exhibitor directory being one of the most frequently visited pages. Each website listing gives you a full profile in the online directory and you can choose to upgrade to a premium or enhanced listing to boost your profile with even more benefits.

3. How do I complete my website listing?

You can complete your website listing by logging on to the exhibitor portal and filling out the required fields. See Exhibitor Portal for more information.

4. How can I upgrade my website listing?

Please email evie.frazer@reedexpo.co.uk if you would like to upgrade your website listing.


1. What companies are located either side of your stand?

2021 Floorplan coming soon.

2. How can I order catering for my stand?

Our official contractor, Levy Restaurants, offer stand catering. For staff refreshments or simple client hospitality they offer a variety of food and drink, as well as equipment such as kettles, coffee machines and water coolers.

For further information, contact:
Katie Bryan

Tel: +44 (0) 20 7598 5707
Email: katie.bryan@compass-group.co.uk

3. We would like to hold a small reception on our stand (with drinks and snacks) during the fair. Who do I need to contact to arrange catering for this event?

Levy Restaurants also provide a bespoke service with a stylish and professional approach to make sure whatever's on the menu will look and taste fantastic. And as part of our package, Levy Restaurants will work with you to cater for all your requirements.

For further information, contact:
Katie Bryan

Tel: +44 (0) 20 7598 5707
Email: katie.bryan@compass-group.co.uk

4. Can I bring my own food to our stand?

No, unfortunately exhibitors are not permitted to bring their own food into the exhibition hall. This is because our official contractors, Levy Restaurants, offer stand catering to suit your requirements. See above for more information.

5. Can I deliver packages to Olympia?

Deliveries should not be sent to the site until a representative of your company is present to sign for your delivery. The organisers are unable to sign for any deliveries on your behalf. LBF offer a dedicated show service ensuring that you can courier your material with the minimum effort and know that it will be there waiting for you when you arrive onsite.

The cost for this service has a minimum charge of £45 + VAT per way. This cost will include receiving the goods, storing and delivering them to your stand when requested. The charge will depend on the quantity of goods transported. Please contact ILS directly for a full quote based on your requirements or simply phone or email to register your interest and ILS will contact you nearer the show to arrange collection.

Please register your interest with ILS:
Tel: +44 (0)24 7633 7955
Email: jl@i-l-s.co.uk

6. What is the delivery address?

All deliveries to the show must be addressed to:
[Contact Name]
Contact Name & Mobile Number, Company Name, Stand Number
The London Book Fair 2021
Olympia Exhibition Centre
Hammersmith Road
W14 8UX

7. Can I run a seminar at the fair? Where does it get listed?

The LBF seminar submission process opens in September and runs until December. Exhibitors are welcome to submit a seminar proposal and if successful it will be listed on the LBF website right up until the show and afterwards. The seminar will also be advertised in the Insights Seminar Programme onsite guide which is distributed to everyone at the show.

8. Is there anywhere that I can store my boxes, literature etc. at LBF?

If you require storage onsite, you need to contact International Lifting and Shipping, who have storage facilities available. If you need a place to store empty cartons, boxes, literature etc. please contact ILS who will collect these from your stand, store them and deliver them back to you during breakdown.

Tel: +44 (0)24 7633 7955
Email: jl@i-l-s.co.uk

9. Do I need a Visa to attend LBF?

Exhibitors can request visas via a link contained within their email confirmation when ordering badges. A badge number is required to complete the automated visa links. Visas can only be provided to registered Exhibitors at the discretion of the LBF Customer Service Team. If you need to discuss this, please contact the exhibitor helpline: +44 (0)208 271 2124 or lbf.helpline@reedexpo.co.uk.

Can't find what you're looking for?

Most of the common FAQs are listed above, however, if you can't find the answer you are looking for, please contact our Customer Services Team who will be happy to help.