The fair halls are arranged by sector, much like a giant bookshop. All segments of the publishing industry are covered at LBF, from mainstream publishers to specialised houses. Below you will find descriptions of the different sectors to help you find which area of the fair is the right fit for you.
Sectors at the fair
Children’s & Young Adult
Always one of the most colourful areas of the show, our Children's & YA section traditionally welcomes the leading names in the field to exhibit. These companies enjoy buzzing aisles full of visitors and benefit from the opportunity to increase brand awareness, generate new business leads domestically and globally, and increase their networks.
Authors & Self-Publishing
Authors feel at home at LBF. Author HQ, which comprises a theatre and networking area, is one of our most popular features, attracting great interest from the self-publishing community.
Meanwhile, our Author of the Day programme helps bring writers face-to-face with bestselling authors who will share their journey to publication during a special series of talks at the fair.
Authors can also find inspiration and network at our author-related conference, Writers’ Summit.
Academic & Scholarly Publishing
Technology’s role in scholarly publishing is becoming ever more important, and at the forefront of the digital revolution are the trailblazers of technological innovation - the academic/STM/professional publishers. An increasing number of these publishers choose to exhibit at The London Book Fair or attend as visitors.
Technology and Publishing Solutions
All the new ways to treat content are found in the Tech area at LBF, located in the National Gallery of Olympia. Whether it be an app, game, mobile development or enhanced eBook – or a development not yet launched – the Tech area is its home. To keep the creativity flowing, there is a dedicated Buzz Bar in the heart of the Tech area for those all-important networking meetings.
LBF celebrates and champions bookselling in all its guises, from high street browsing to online clicking. Each year, we welcome the Booksellers Association (BA) as one of our main sponsors and supporters, and we're proud to provide a full programme of events and networking opportunities for booksellers at the fair.
BA Members attend the fair for FREE and receive a number of key benefits, making the fair a more accessible, cost-effective and highly relevant event for booksellers. Simply click here to find out more about becoming a BA member and taking advantage of this offer.
The London Book Fair reaches beyond the book world – each year, we foster connections between publishing and other aligned creative industries, including TV & Film, Brand Licensing, Games and Advertising. From matchmaking to speed networking, LBF provides a forum for publishers and the creative industries to exchange ideas, establish new contacts, and explore the myriad of ways IP can be exploited and enhanced.
The Illustrators’ Gallery
The Illustrators' Gallery enables illustrators and artists to showcase their work to the international publishing community.
The collective gallery area gives illustrators and publishers a space to meet and network for new and exciting projects to be commissioned.
This fair sector is an excellent place for authors and writers to increase brand awareness and generate new business leads.
First launched in 2016, Writer’s Block has gone from strength to strength to become the destination for Author Services at The London Book Fair.
Writer’s Block is in the perfect location to take advantage of the traffic created by the seminars in Author HQ across the three days of the fair.
New Title Showcase
New Title Showcase is the place to introduce new titles to a captive audience at the fair. It provides authors and publishers with a venue on the show floor, where their titles, with available rights, can be found by publishers, agents, distributors and the entire LBF attendee database.
With this, your benefits include the exposure of your title to all LBF attendees, and all displays alphabetised by company name to make it easy for people to find your book. What's more, you will be featured in the New Title Showcase Catalogue (with your contact information) and have an online listing of your new title in a searchable database. This includes the 'Look Inside the Book' feature, where you can showcase a limited number of pages from your book online.
Exposure of your title to all attendees of The London Book Fair with a location on the show floor
All displays alphabetised by company name to make it easy for people to find your book
Listing of your new title in the New Title Showcase catalogue with contact information
Online listing of your new title in a searchable database, including the 'Look Inside the Book' feature
The New Title Showcase eBook display enables attendees to see books in various forms
The eBook section will feature large monitors showing each book's cover, information on each title, and preview pages
Attendees can learn more about any title by checking a box for each one on the monitor and entering their email address
The London Book Fair
For next year’s event, The London Book Fair is back in its home, Olympia London. We can’t wait to see you all in person.
With a number of exciting features, events, seminars and conferences, there’s always plenty to do at the fair. Find out what’s on.