New Trend of Online Publishing Business Model: Micro-Transactions vs. Subscriptions

Webnovel

Stand:
  • 5G120
  • Images
  • Social Media
Webnovel is an online original fiction platform launched by China Literature. China Literature is China’s leading digital reading platform listed in Hong Kong. It has over 7.3 million writers, with 10...Webnovel is an online original fiction platform launched by China Literature. China Literature is China’s leading digital reading platform listed in Hong Kong. It has over 7.3 million writers, with 10.7 million online publications. Backed by its major shareholder Tencent, the company has more than 200 million monthly active users. Its international platform Webnovel currently has over 10 million of registered users and has been the top-grossing book app on Google Play in many countries, including the United States, since November 2018.More

View Company Profile

New Trend of Online Publishing Business Model: Micro-Transactions vs. Subscriptions

  1. Location (stand) 5G120
  2. Category Presentation
  3. Location (other) The Buzz Theatre
  4. Event Date 14 Mar 2019
  5. Start Time 14:00
  6. End Time 14:30

Over the past decade, the subscription model has been widely utilized within the content industry. Amazon Prime, Spotify, and even Netflix are monetizing their contents with highly developed subscription strategies. However, does this mean that subscriptions are the best, or even the only, option for publishers to follow? Yuren Liu, the Content Director of Webnovel, will describe the company's experience in terms of how micro-transaction, an in-game-purchase -based model, can be utilized in the online publishing industry.

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.