• What Works? Education Conference – 2020 Speakers

    For What Works? Education Conference at The London Book Fair 2020, we are pleased to welcome Conference Chair Lindsay Nadin, Director Primary Learning Services & Direct to Learner, UK Schools, Pearson at Pearson, who will lead a field of experts in educational publishing.

  • Lindsay Nadin

    Director of Primary Learning Services and Direct to Learner


    Lindsay Nadin is Director of Primary Learning Services and Direct to Learner, within Pearson’s UK Schools business. Lindsay has 16 years’ experience within educational publishing, working in Primary, Secondary and International roles. With her specialism in primary reading, Lindsay was instrumental in developing Pearson’s ground-breaking reading programme, Bug Club, and more recently, led the team behind the DfE-accredited primary maths programme, Power Maths. To support Pearson’s mission of helping people make progress in their lives through learning, Lindsay’s team are committed to ensuring Pearson’s products and services draw on a solid evidence base and are continually evaluated to ensure they provide a positive impact on learner outcomes.



    John Martin

    Former CEO

    Sanoma Learning 

    John Martin was CEO of Sanoma Learning until January 2020 and served in the Executive Management Board of Sanoma Group since 2011. Sanoma Learning is headquartered in Helsinki, Finland, supports some 15m students with blended learning solutions, platforms and educational services and is a leader in some of the World’s best performing education systems. The company is undergoing a successful digital transformation, and on expected sales of about €500m in 2020, about half comes from digital offerings. Prior to joining Sanoma, John worked in strategy consulting (ContentConnected) and in science publishing (Wolters Kluwer and Swets & Zeitlinger). He has a Ph.D. in molecular biology.




  • Claudia Bickford-Smith

    Director of Education Services  

    Oxford University Press

    Claudia brings over 30 years’ experience of developing international and local learning content and assessment solutions across a wide range of contexts, subjects and levels, and has developed educational resources that encompass scope and sequence, instructional design and assessment items in print, online and published in over 18 languages.

    Claudia worked in educational NGOs and then schools publishing in South Africa before moving to the UK in 2008 where she was Director of International Education at Cambridge University Press and then of the Development Division at Cambridge International Education. She now heads up a new Education Services division at Oxford University Press and is responsible for digital support services and products for teachers and learners. Claudia is particularly interested in curricula, assessment frameworks and the interplay between digital and print learning resources. Her focus is on new digital pedagogies and what this might mean for disruptive innovation and design-based approaches.

    Sam Derby

    Director and co-founder 

    Oriel Square Ltd 

    Sam Derby has more than 20 years of experience in educational publishing, having worked as editor, publisher, head of department and director at Pearson and Nelson Thornes. He takes an active interest in education policy and research, serves as Chair of Governors at a local-authority maintained East Oxford primary school, and is a past chair of the BESA / EPC maths panel. Sam is a director and co-founder of Oriel Square Ltd, the Oxford-based educational publishing and strategy company.

  • Andrea Carr


    Rising Stars

    Andrea is founder of education company Rising Stars. Under her direction it became one of the largest education businesses in the UK, creating resources and assessment services for schools. The business was acquired by Hachette in 2015.

    Andrea was chair of the British Education Suppliers Association from 2010-2013 and oversaw the introduction of the BESA Launchpad service for fledgling companies.  She is now non-executive director of two education technology businesses and regularly undertakes strategy, due diligence and acquisition projects for companies in the sector. She is chairman of Causeway Education, trustee of the Teacher Development Trust and vice chair of a new multi-academy trust in South London.

    Dan Sandhu



    Dan has an extensive career in the education and technology sectors, in the UK and internationally. Dan’s current role is focused on ensuring that Sparx achieves sustainable impact in the delivery of maths education in the UK and internationally. Sparx focuses on the use of education technology and personalised learning to improve numeracy, and therefore life opportunities, for millions of learners around the world.

    Dan is a member of BESA’s Executive Council and Center for Universal Education’s Leadership Council. Dan has previously been voted one of Education Technology’s top 100 most influential leaders globally.

  • Hannah Cooper

    Freelancer and Project Lead

    Just Content 

    Hannah Cooper is a Freelancer and Project Lead with Just Content – a packager specialising in publishing strategy and project management across the education and professional sectors.

    Hannah has 16 years’ experience of content development; previously working in house at Open University Press, McGraw-Hill Education, The Social Care Institute for Excellence, City & Guilds, and BSI. She has led teams, established new print and digital workflows and toolkits, and managed the development of textbooks, elearning resources, videos, and corporate publications.

    Hannah’s passion is making great content happen – supporting organisations, subject matter experts, and suppliers to exceed the expectations of learners, tutors, and clients.


    Cai Reaich

    Global User Experience Manager 

    Cambridge University Press

    Cai Reaich is the Global User Experience Manager at Cambridge University Press. He has worked in Education for the past 5 years, collaborating with hundreds of teachers and students in India, South Africa and Australia to name but a few countries, to improve the digital learning materials and services that Cambridge can offer to schools. Cai has also produced the Brighter Thinking Pod, a podcast aimed at providing international school teachers with snapshot insights from thought leaders within the Cambridge family.

  • Dr. Penelope Woolf

    Head of Impact

    Oxford University Press

    As Head of Impact at Oxford University Press (OUP), Penelope manages a team that supports staff across the world to evaluate OUP’s educational products and services. She is interested in finding out about how OUP’s products and services are making a real difference in the classroom. With over 30 years’ experience in academic, educational and professional publishing, most of her career has been spent in editorial roles from commissioning to Editorial Director. She has worked for Pearson Education and Discovery Education (Espresso), as well as OUP, and has also carried out consultancy for universities, EdTech start-ups and publishers. Penelope is an honorary Norham Fellow at Oxford University Department of Education.