New Opportunities in China's Growing EdTech Market

New Opportunities in China's Growing EdTech Market

11 Mar 2020, 11:30 - 12:30

The Buzz Theatre


One in three books sold in China is a children's book. China is also home to some of the world's leading Education Technology ecosystems, and seven of the top 10 global EdTech companies valued over $1bn are based in China. This new generation of EdTech players capitalises on the convergence of publishing, entertainment and digital technologies to appeal to the world's largest market - 283 million students from nursery and pre-schoolers to university graduates.

Innovative Chinese players are actively looking for content overseas, covering the entire publishing spectrum from bilingual baby nursery rhymes to multimedia story IPs for language learning apps. So how can British publishers explore these exciting opportunities?

At The London Book Fair we will be hosting a special panel discussion with leading players in the children's market in China, to give you a unique insight on what is driving China's phenomenal children's market growth.



  • Alicia Liu


    Founder and Managing Director

    Singing Grass

      Alicia is the Founder and Managing Director of Singing Grass, a business consultancy advising on access and development strategies for the Chinese...

  • Yu Meng


    Founder and CEO

    Lazy Joy (Beijing) Digital Reading

      Yu Meng, Founder, CEO of Lazy Joy (Beijing) Digital reading company, who is a 20-years experience veteran and expert in internet audio book and...

  • Sofia Fenichell


    CEO, Founder and Writer

    Mrs Wordsmith

      Sofia Fenichell is the founder of Mrs Wordsmith. She is also the Editor-in-Chief and Lead Writer. She manages a cross-disciplinary team of...


Department for International Trade, UK

The UK’s Department for International Trade has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. DIT are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy. Through the Exporting is GREAT campaign, DIT aims to inspire and support UK businesses to sell their products and services overseas. The site offers real-time global export opportunities, support, guidance and details of DIT's national events programme.