Your Content’s “Children” May Surprise You

Your Content’s “Children” May Surprise You

13 Mar 2019, 13:00 - 14:00

The Faculty

The situation is familiar to every family: Publisher “parents” may choose the original market for their content while their content “children” find other occupations in the after-market. For whatever reason it is created, content often inspires others in surprising directions. Sincere love songs from one generation somehow become the soundtracks to another generation’s social media memes. Publishers, however, are usually fixated on the original intent and may even resist or inhibit re-use potential when it appears. Discover how to identify and anticipate unrelated, potential value locked in your existing content – and be ready to respond when the unexpected happens.


  • James Colbert


    Global Content Licensing Specialist

    Highlights for Children

  • Nilu Mallory


    Head of Asset Management

    Dorling Kindersly (DK)

  • Jessica Rutt


    International Rights and Licensing Manager

    RCNi (Royal College of Nursing Institute)


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