Campaigns That Make a Difference: Issue-Led PR and Marketing

Campaigns That Make a Difference: Issue-Led PR and Marketing

12 Mar 2019, 14:30 - 15:30

Olympia Room, Grand Hall
Language:
English

The PPC and BMS will explore ways in which publishers are using creative publicity and marketing opportunities to make a difference. Issues of inclusivity, diversity, mental health and wellbeing, feminism, climate change and the environment are at the forefront of publishing, but simply acquiring and releasing these books into the world is not enough.

 Publicists and marketers have a vital role to play in amplifying this content. Charity partnerships and collaborations, attention-grabbing advertising, viral social media campaigns, memorable press coverage and conversation-starting stunts can be used to great effect to generate awareness and continue the dialogue beyond the page.

 The launch of #Merky Books, a PRH imprint for inspiring new voices, the conversation around junior doctors and This Is Going To Hurt and the unmissable activity for Feminists Don’t Wear Pink are just a handful of cases where issue-led books have been placed firmly in the centre of the news arena, in publishing and beyond, and have had a lasting impact.

Teams from a variety of publishers, along with charity ambassadors, will give insight, showcase their work and share effective ways in which publicists and marketers can create book campaigns which truly make a difference, with resources of any size.

Contributors

  • Tamsyn Hanrahan

    Speaker

    Head of New Corporate Partnerships

    Save the Children

  • Emma Wallace

    Speaker

    Audience Development Manager, #Merky Books

    Penguin Random House

  • Jodie Mullish

    Speaker

    Communications Director, Bluebird Books

    Pan Macmillan

  • Amelia Fairney

    Speaker

    Communications Director

    Penguin General

  • Preena Gadher

    Chairperson

    Co-Founder and Managing Director

    Riot Communications

Sponsors

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