Successful PR & Marketing

Successful PR & Marketing

10 Apr 2018, 13:45 - 14:30

Author HQ

Whether you're writing your first book, exploring independent publishing or an established author, it is more important than ever for authors to have the skills to promote themselves and their work.  What are the principles of good PR and marketing, what opportunities are available and what can authors do to PR and market their books more effectively?  How should authors be engaging with their fans and what are the ways to reach new readers?

From attending events and networking, to creating their own opportunities, this practical seminar will give authors the tools needed to raise their profiles and best communicate with their target audiences.



  • Fiona Evans


    Hachette Children’s Group

  • Hannah Macmillan



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