Use your Data to Drive Revenue

Use your Data to Drive Revenue

10 Apr 2018, 13:00 - 14:00

The Faculty

"Data is the new oil” hit the headlines last year. So, what about monetising the data you already hold? Publishers hold a vast array of information about customers, authors, and content, but how do you really generate publishing revenue from this untapped resource. This session will give practical advice from expert speakers across several types of publishing data.
• How to utilise the information you hold about customers. Where to start, from organising customer data in different systems, to analysing your interactions with institutions. How you can prospect against organisation profiles, author affiliations, and other data elements.
• How to use taxonomies help improve search and discovery. Much has been said about taxonomies, ontologies, authority files, and other controls. But how do they actually work to improve search discovery? How are they implemented, where, and why?
• How to evaluate technologies that will help organisations make the most of their content through effective storage and semantic exploitation. Addressing the hyper-personalisation of content and how less is often more in effective delivery of the content users want.


  • Laura Cox


    Chief Financial and Operating Officer

    Ringgold, Inc.

     Laura leads Ringgold's operations including finance, production and general operational processes. She remains active in Ringgold’s outward facing...

  • Dr Ian Synge


    Solutions Consultant


    Ian is a Solutions Consultant at Ixxus with particular specialisation in knowledge management, taxonomies, and categorisation. He has delivered...

  • Margie Hlava


    President and Chief Science Officer

    Access Innovations

    Margie is the President and Chief Science Officer at Access Innovations. Her research interests center on speeding the human processes in knowledge...

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