Use your Data to Drive Revenue

Use your Data to Drive Revenue

10 Apr 2018, 13:00 - 14:00

The Faculty
Language:
English

"Data is the new oil” hit the headlines last year. So, what about monetising the data you already hold? Publishers hold a vast array of information about customers, authors, and content, but how do you really generate publishing revenue from this untapped resource. This session will give practical advice from expert speakers across several types of publishing data.
• How to utilise the information you hold about customers. Where to start, from organising customer data in different systems, to analysing your interactions with institutions. How you can prospect against organisation profiles, author affiliations, and other data elements.
• How to use taxonomies help improve search and discovery. Much has been said about taxonomies, ontologies, authority files, and other controls. But how do they actually work to improve search discovery? How are they implemented, where, and why?
• How to evaluate technologies that will help organisations make the most of their content through effective storage and semantic exploitation. Addressing the hyper-personalisation of content and how less is often more in effective delivery of the content users want.

Contributors

  • Laura Cox

    Chairperson

    Chief Financial and Operating Officer

    Ringgold, Inc.

     Laura leads Ringgold's operations including finance, production and general operational processes. She remains active in Ringgold’s outward facing...

  • Dr Ian Synge

    Speaker

    Solutions Consultant

    Ixxus

    Ian is a Solutions Consultant at Ixxus with particular specialisation in knowledge management, taxonomies, and categorisation. He has delivered...

  • Margie Hlava

    Artist

    President and Chief Science Officer

    Access Innovations

    Margie is the President and Chief Science Officer at Access Innovations. Her research interests center on speeding the human processes in knowledge...

Related Sessions

  1. Rethinking Inclusivity: Ideas for Change

    Tuesday10:00 - 11:0010 Apr 2018
    The Faculty

    Is the publishing industry doing enough to become more inclusive? What do you want to see publishers do to make the industry more accessible? What changes does ...

    • Language: English
  2. Collaboration & Community: The Transition to Open Access

    Tuesday11:30 - 12:3010 Apr 2018
    The Faculty

    The UK is well above global averages of open access publishing, and is at the forefront of a significant global movement which is fundamentally changing the way...

    • Language: English
  3. Show All

Sponsors

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.