Get Connected to Baltic Books! Publishing Markets in the Baltic Countries: Estonia, Latvia, Lithuania. A General Overview of the Consumer Publishing Industry

Get Connected to Baltic Books! Publishing Markets in the Baltic Countries: Estonia, Latvia, Lithuania. A General Overview of the Consumer Publishing Industry

10 Apr 2018, 13:00 - 14:00

The Cross-Cultural Hub

When looking on the region, a usual question for an outsider is whether you can consider the Baltics as one market, or whether there are three separate markets. Though the events of the 20th century, including two world wars, 50 years of Soviet occupation, and the regaining of independence in 1991, are all historical factors the three countries share, their societies, cultures, and languages are markedly different. One can say that Estonians and Latvians have more in common when we look at history, while Latvians and Lithuanians have a special connection due to the fact they speak Baltic languages.


As there are 1.1 million Estonians, 1.3 million Latvians, and 3.2 million Lithuanians, there is just a little more than 5.5 million people that read, write, and think Baltic. The book market in each of the countries has been formed by specific factors, including the traditions of particular genres, consumer trends of target groups, and the financial support mechanisms guaranteed in each country.


Come and learn about Baltic book markets, such as the percentage of original works versus translations traditionally published, or trends particular for each market, e.g. how Latvian fiction has supplanted foreign authors on Latvian bookshops’ bestseller lists, how the Estonian market has small print runs but a large number of titles and a highly competitive publishing industry, and how easy it is to get connected to the best of Lithuanian literature.



  • Simon Littlewood



    Now a consultant to a range of book industry companies and organisations, Simon has held positions in trade, academic and professional, educational,...

  • Tauno Vahter


    Member of the Board Estonian Publishers Association

    Tauno was born 1978 in Tallinn and studied public administration. His first contact with publishing was working as a translator from English and...

  • Renate Punka



    Latvian Publishers Association

    Renate Punka is a president of Latvian Publishers Association and managing director of Janis Roze Publishers, a  long-standing and respectable brand...

  • Aida V. Dobkevičiūtė


    Executive Director

    Lithuanian Publishers Association

    Executive Director of Lithuanian Publishers Association and Executive Director of the Lietuvos leidėjų asociacija (LLA, Lithuanian Publishers...

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