Nielsen Book: Books & Consumers Annual Survey: Understanding Consumer Book Buying Behaviour

Nielsen Book: Books & Consumers Annual Survey: Understanding Consumer Book Buying Behaviour

11 Apr 2018, 09:45 - 10:30

Author HQ
Language:
English

Join the Nielsen Book team who will present highlights of their annual Books & Consumers survey – the publishing industry’s exclusive resource for understanding consumer book buying behaviours.  Learn more about book consumers: their demographics, their methods of book discovery and the key purchase prompts.  When and why do consumers buy ebooks rather than print books?  What devices are consumers using to e-read?  And what are the fastest growing genres in both formats?

This session will also cover some of the practicalities of publishing, including getting metadata right to help get your books discovered, tagging and setting up an ISBN - and why and when one is needed.

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services internationally.    The session will provide a unique insight in to the UK’s current book buying habits and provide valuable advice for authors to ensure readers can easily find their work. 

Contributors

  • Hazel Kenyon

    Speaker

    Nielsen Book

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