Introduction to Brand Licensing

Introduction to Brand Licensing

10 Apr 2018, 14:45 - 15:30

Author HQ

How do you go about developing your property, finding a licensing agent and make an IP even bigger and better?  How do publishers take a traditional IP and expand it into a full 360 brand?  And how are opportunities for new development in the areas of licensing, TV, film and stage identified?  Join the panel in a stimulating session that will cover the key elements of brand licensing, and listen to our expert speakers who have between them represented some of our best-loved and well-known properties.

Panellists will look at what authors and illustrators should think about before they start to pitch, at what point a licensing agent gets involved and how agents spot a potential property for representation.  Also, how they work with the IP owner to mould it into a consumer product success. Ryan Beaird, will give opinions and advice on how a book IP can enter into product licensing and merchandising.



  • Helen McAleer


  • Ryan Beaird


    Marketing and Operations Manager


    LIMA, the International Licensing Industry Merchandisers’ Association, is the leading trade organization for the global licensing industry. Ryan’s...

  • Susan Boslover


    Licensing and Consumer Products Director

    Penguin Ventures

    With over 18 years industry experience Susan has been a licensee, agent and a licensor working with and for some of the biggest names in Character...

  • Rob Wijeratna


    Joint Managing Director

    Rocket Licensing Ltd

    Rob spent 12 years at BBC Worldwide, brand managing and licensing globally successful brands, including Teletubbies, Wallace and Gromit and Noddy....

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