'Doing it Live': Taking Book Campaigns to the Next Level

'Doing it Live': Taking Book Campaigns to the Next Level

11 Apr 2018, 13:00 - 14:00

Olympia Room Grand Hall
Language:
English

The BMS & PPC will explore the ways in which publishers are using digital platforms to create and share original and engaging live content to grow audiences and add a new dimension to campaigns. From livestreaming launches, stunts and performances to candid author interviews and readings, collaborating with media partners to increase outreach, live podcast recordings and using platforms such YouTube, Instagram stories, Periscope and Snapchat, live content is a new and powerful way to connect with audiences. Experts and ambassadors from leading digital brands and agencies will give insight, showcase their work and share how ‘live’ can be used effectively on campaigns of any size and budget.

Contributors

  • Sophie Rochester

    Moderator

    Founder

    The Literary Platform

    Sophie Rochester is the founder of The Literary Platform, a London-based consultancy that has been working on projects at the crossover of publishing...

  • Steven Cooper

    Speaker

    Events Coordinator

    Waterstones

    Steven Cooper has been working on events at Waterstones for 7 years. Customer activity at the national bookseller has been steadily increasing year...

  • Ted Hodgkinson

    Speaker

    Senior Programmer for Literature and Spoken Word

    Southbank Centre

    Ted Hodgkinson is a broadcaster, editor, critic, writer and Senior Programmer for Literature and Spoken Word at Southbank Centre, Europe's largest...

  • Chloe Johnson-Hill

    Speaker

    Director

    Penguin Live, Penguin Random House

    Chloe Johnson-Hill has worked in the publishing industry for 14 years. Her first job was as a publicity assistant at Transworld, before moving on to...

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