63% of publishers to go digital in 2012, study finds

Katie Morhen, 03 Jan 2012 10:47

It seems an increasing number of publishers are turning to the opportunities offered by digital platforms as 63 per cent intend to publish an e-book next year, recent figures have shown.

In a survey of 411 publishers by the Data Conversion Laboratory, 70 per cent of publishers also agreed that quality was the most important consideration when publishing a digital book.

Publishers are also expanding their digital portfolios as 64 per cent are interested in digitally producing non-fiction titles and technical digital content.

Vice president and lead analyst at Outsell Inc Bill Trippe said: “While the initial push to digital was important, they [publishers] are now seeing a need to go with the best partners and to improve their quality and workflow.”

Describing digital products as the “lifeblood” for publishers, the expert suggested consumer expectations were also increasing.

While 44 per cent of publishers looked to the iPad as an e-reader, some 36 per cent preferred the Kindle, yet 43 per cent recognised the importance of compatibility with all e-readers.

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