Top Tips

  • Top tips to be a successful exhibitor

    To ensure you get the most out of your time exhibiting we have put together some recommended top tips on exhibiting success.

    Publicise your presence

    Prepare your press release(s) and directory entry and submit them as early as possible. Request your free allocation of visitor badges and email them to your prospects or visitors, giving them an incentive to visit your stand. The LBF website offers many publicity opportunities -check out your options on our exhibitor marketing guide which gives advice on social media, advertising and promotional opportunities. Available in January 2015.

    Use the web to maximise advantage

    The LBF website is increasingly being used by publishing professionals to plan their visit and maximise their time at the show and has over 1.7million unique page views per year with the online exhibitor directory being one of the most frequently visited pages. Take advantage of all advertising opportunities including online website listing and product directories, banner advertising and hyperlinks to your own site.

    Login to the Exhibitor Portal

    Book your meetings

    Use ‘My LBF’ our online diary function, to see who is attending the show and contact them and book appointments in advance of LBF. Find out who’s who at the show, network with your peers, build your own personal show plan, and book meetings with other exhibitors and visitors. Available in January 2015.

    Promote your company and brand to key industry personnel

    Use sponsorship to stand out from the crowd. LBF offers a range of sponsorship opportunities and your Account Manager can discuss a bespoke package with you that will help achieve your LBF specific objectives.

    View Sponsorship Opportunities

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