Market Focus

We want to bring words together across borders by discovering and learning from other cultures and how they write their stories.

Through our Market Focus initiative, we aim to create both commercial and cultural partnerships around the world since it was first introduced in 2004.

Our objective is to put the spotlight on publishing trade links with the country or region that is showcased, highlighting their publishing industry, and the opportunities for conducting business with the rest of the world.

2021 | Sharjah

The London Book Fair, alongside The Sharjah Book Authority, have announced Sharjah as the Market Focus of The London Book Fair 2021.

The London Book Fair Market Focus programme, with partners the British Council and supported by the UK Publishers Association, will include a programme of cultural events celebrating Emirati authors and books, and a professional programme designed to enable and enhance business opportunities. It offers UK and international publishers the chance to forge new business partnerships and expand into global markets.

As a significant, energetic and forward-looking participant on the global publishing stage, it is fantastic to be welcoming Sharjah as LBF Market Focus 2021...

Jacks Thomas, Director
The London Book Fair

...We look forward to working with Sharjah, our strategic partners British Council and the Publishers Association and colleagues across the Arab world to create author exchange programmes and to extend the reach of participating publishers – large and small, international and independents.

Jacks Thomas, Director
The London Book Fair

Success of the UAE Publishing Market around the World

Over the past four decades, the UAE publishing industry has grown from a fledgling industry into a regional trade hub. This report takes a look at the state of the industry and its future.

The Arab Book Market Evolves, but Challenges Remain

Roger Tagholm takes a look at the publishing industry in the Arab world and assesses its importance for English language publishers.

Pathbreakers, Pioneers, and Trailblazers: Inspirational Women of Global Publishing

Join us at the British Library on Monday 9 March 2021 for the PublisHer Summit.

Past Market Focuses

2019 | Indonesia

2018 | The Baltic Countries

2017 | A Celebration of Poland

2019 | Indonesia

Indonesia will be our Market Focus for 2019, introducing the country’s “17,000 Islands of Imagination” to the international public and symbolising the intellectual and artistic richness of this incredibly diverse and multi-religious nation.

Vibrant, diverse, fascinating and fast-moving, we are lucky to have the opportunity of finding out more about Indonesia – the country, its people and its publishing..

Jacks Thomas, Director
The London Book Fair

...I know they will make great Market Focus partners next year and look forward to putting Indonesia at the forefront of LBF’s activities over the next few years.

Jacks Thomas, Director
The London Book Fair

Leading Indonesian Writers

Meet the twelve Indonesian writers who will take part in the Cultural Programme this year.

The Indonesia Market Focus Rights Forum

The London Book Fair, British Council and The Publishers Association hosted a free-to-attend afternoon forum focusing on buying and selling rights in Indonesia. The day, which forms part of The London Book Fair Market Focus Professional Programme featured a fantastic line-up of speakers from within the Indonesian publishing industry looking at how to buy or sell content from the regions.

The Indonesia Market Focus: Publishers Directory

Find out about the Indonesian publishers with this handy directory.

2018 | The Baltic Countries

The Baltic countries will be our Market Focus for 2018, consisting of EstoniaLatvia and Lithuania, marking a century since their independence.

Estonia

Latvia

Lithuania

Located at the crossroads between Europe and Russia, the Baltic Countries – Estonia, Latvia, and Lithuania – enjoy a rich and cosmopolitan literary history, complementing a fascinating contemporary cultural landscape. 2018 will be a year of celebration for these three countries as they celebrate...

Jacks Thomas, Director
The London Book Fair

...a centenary of independence, and our Market Focus programme will be part of a wider cultural showcase. We are delighted to be working once again with our partners at the British Council and the Publishers Association, to deliver cultural and professional programmes showcasing the opportunities...

Jacks Thomas, Director
The London Book Fair

...that the Baltic countries offer.

Jacks Thomas, Director
The London Book Fair

Snapshot of the Week: Baltics Special

In our special edition of Snapshot of the Week, Roger Tagholm visits the Baltic Countries.

The Baltics Market Focus Rights Forum

The London Book Fair, British Council and The Publishers Association hosted a free-to-attend afternoon forum focusing on buying and selling rights in the Baltic Countries. The day, which forms part of The London Book Fair Market Focus Professional Programme featured a fantastic line-up of speakers from within the Estonian, Latvian and Lithuanian publishing industries looking at how to buy or sell content from the regions.

The Logo Legend

As humans we perceive the world in analogue. Everything we see and hear is a continuous transmission of information to our senses. Therefore a book and a physical contact with it will always remain the best means of conversation.

That is why a special symbol has been designed to represent languages of the Baltic countries. It is a unique combination of three different languages which creates a visual hero for the Baltic countries market focus. The first letter of the alphabet starts a dialogue as well as follows us every time we need an indefinite article to express our thoughts: a book, a letter, a conversation.

It invites us to dive in the Baltic sea of books.

Register your interest

Come along to our Market Focus forums to discover how publishing operate around the world.