Italian publisher offers commuters free ebooks

Helen Clifford, 06 Dec 2012 11:31

An Italian publishing group is set to offer commuters free access to ebooks as part of a strategy to uncover consumer trends in digital reading.
 
As theBookseller.com reports, the nation's second-largest publisher RCS Libri has partnered up with the domestic train company NTV to allow readers to download free digital content during their travels.
 
The announcement was made by the director of digital products at RCS Libri, Marcello Vena, during the Futurebook conference earlier this week.
 
 According to Mr Vena, the move will enable the group to develop a platform "where we can learn about readers' habits and can have direct engagement, rather than just broadcasting to them".
 
Dubbed 'Ebooks Aboard!', the project is scheduled to launched early next year and will be targeted at 340,000 daily commuters who will use wi-fi on their personal digital devices or e-readers installed on the trains to enjoy the content gratis. 
 
Meanwhile, Faber and Faber chief executive Stephen Page was among the many guest speakers at the Futurebook conference, which aims to inform the industry on developments in digital publishing.

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