Market Focus Programme

The Market Focus programme was first created in 2004 for LBF to draw attention to certain countries and highlight the trade links with that territory, its publishing industry and the opportunities for conducting business with the rest of the world.

Market Focus Countries

The Market Focus initiative is targeted at boosting trade with a specific region, with the ultimate aim of helping to build long term business partnerships and increase publishing business between the country and the international book industry. The London Book Fair has worked in close collaboration with the British Council as Cultural Programme Partner since 2008 to bring this initiative to fruition.