South Africa Market Focus

Our Market Focus programme aims to:

Strengthen cultural and publishing relations between South Africa and the international publishing industry
Educate the rest of the world about South Africa’s literature and authors
Enable publishers from South Africa to promote their books and literature to all parts of the world via the Fair
Give South African companies the opportunity to concentrate on trade links and the business of publishing and promoting their writers

Market Focus

For more information on the Market Focus programme or to get involved contact Amy Webster on email amy.webster@reedexpo.co.uk or call +44 (0)20 8910 7872 or complete the Market Focus Enquiry Form

The British Council is working in partnership with The London Book Fair to curate a Cultural Programme which aims to highlight South Africa as the Market Focus.

View the Market Focus Seminar Programme

View full details of the British Council’s Cultural Programme One Nation, Many Voices taking place outside LBF

View the events taking place in the Market Focus Pavilion

See all the companies taking part in the Market Focus South Africa Pavilion

New Title Showcase

The South Africa 2010 New Title Showcase offers exhibiting and non-exhibiting publishers and authors a unique opportunity to display their titles at The London Book Fair as part of the South Africa Market Focus.

Find out more and book your space

Visit a major UK wholesaler

The London Book Fair is organising a tour to Gardners warehouse on Thursday 22nd April. This is an ideal opportunity for publishers from overseas to see what is an integral part of the supply chain in the UK.

Find out more and book your place on the Gardners Tour

The British Council

The British Council is curating a literature programme which aims to highlight South Africa as the Market Focus at The London Book Fair through a series of events in South Africa and the UK involving writers, readers and industry professionals.

The cultural programme at The London Book Fair will provide a unique opportunity for contemporary South African writers to reach a global publishing audience and take part in discussions and debates aimed at strengthening cultural relations.

British Council

PASA

The Publishers’ Association of South Africa (PASA)

The Publishers’ Association of South Africa (PASA) is the largest publishing industry body in South Africa. The PASA membership is comprised of 159 publishing houses and 23 associate members from other sectors of the book chain. PASA is committed to creativity, literacy, the free flow of ideas and the encouragement of a culture of reading.

At the Cape Town Book Fair, Dudley Schroeder, the Chairman of PASA, said that the Publishers Association of South Africa was "very excited about the opportunity that this honour offers South African publishers, writers, and those in the book trade to showcase the best of South African literature and publishing to the rest of the world. Make sure you book your space early, this is one event that you really don't want to miss out on."