Child’s play
01 Apr 2010 | Danuta KeanChildren’s publishers have proved to be quick learners when it comes to reaching readers through new digital platforms, reports Danuta Kean
Children's publishing is at the cutting edge of the digital revolution taking place in book publishing. Where once publishers could happily ignore technology and stick to traditional formats, now a digital platform is not just a necessity but an expectation among readers raised in classrooms where smartboards are replacing blackboards and computers being used instead of rough books.
Not only that, but books need a digital presence in order to remain relevant to a generation faced with a myriad of electronic entertainment devices competing for their time. According to research released by Ofcom last year, 84% of children between five...
Not only that, but books need a digital presence in order to remain relevant to a generation faced with a myriad of electronic entertainment devices competing for their time. According to research released by Ofcom last year, 84% of children between five...
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