How can publishers find new ways of monetising IP? China Literature and Wattpad show the way.

How can publishers find new ways of monetising IP? China Literature and Wattpad show the way.

11 Apr 2018, 10:00 - 11:00

CrossMedia Theatre

China Literature, the biggest online publishing business and IP powerhouse in China, backed by technology and entertainment giant Tencent was listed on the Hong Kong Stock Exchange in November 2017. The initial US$1billion public offer was oversubscribed 625 times, making it the hottest public offer in decades.

Wattpad, which hosts a platform with more than 400 million user-generated stories, raised 51 million in January 2018 from investors including Tencent, with an aim to expand IP entertainment projects - adapting Wattpad stories for TV, film, digital media and publishing.

Monetising IP for entertainment is already hugely successful for China Literature and Whatpad. What are the opportunities and challenges for publishers around the world in adopting the same model? At London Book Fair, Alicia Liu (Singing Grass) and Sophie Rochester (The Literary Platform) will be in conversation with China Literature and Wattpad, two of the giants in online literature, to get to the heart of whether readers in the East and the West respond in similar or different ways when it comes to the consumption of IP entertainment.

In partnership with Shanghai Literary Week.




  • Alicia Liu



    Singing Grass

    Alicia Liu is the founder and managing director of Singing Grass, a strategic communications agency connecting the world with China through culture...

  • Ashleigh Gardner


    Deputy General Manager

    Wattpad Studios,

    As Deputy General Manager for Wattpad Studios, Ashleigh Gardner creates meaningful promotional and editorial partnerships with the publishing,...

  • Aaron Huang


    International Licensing Director

    China Literature

    Aaron Huang is the international licensing director of China Literature. In 2012, he joined Shengda Cloudary and was responsible for publishing and...

  • Sophie Rochester



    The Literary Platform

    Sophie Rochester is the founder of The Literary Platform, a London-based consultancy that has been working on projects at the crossover of publishing...

  • Weichang Li


    Literature Critic

    Shanghai Writers Association

    Weichang Li is a literature critic and member of the Shanghai Writers Association. He regularly curates literary festivals including the Shanghai...

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