Before the Internet was part of daily life, company websites were rare. Today, an online presence is a fundamental part of any business marketing strategy. With the mass adoption of tablets, smartphones and eReaders, publishers are faced with making the leap. To thrive, they have no choice but to make mobile a fundamental part of their plan. But how do you do this when resources are aligned to support print and web, and digital publishing requires money, expertise and time you don’t necessarily have?
This presentation will feature 4 real-world examples of publishers who made the leap and successfully expanded their business without breaking the bank or necessarily hiring an entire workforce:
1) J'aime Lire Store (group Bayard) is the number one children's reading app in France for 2-10 year olds. Bayard sells considerably more books through the app than through iBookstore in ePUB format.
2) Milan Press has converted 30 print titles to ePUB format; its print team repurposes and enhances existing content, adding digital publishing as a revenue source.
3) Réunion des Musées Nationaux - Grand Palais has adapted 25 ArtBooks into apps with thousands of downloads. In one hour, they create highly enriched content for the iPad.
4) Egmont, the largest in printed entertainment for kids and teenagers in Europe, publishes a dozen children’s apps dedicated to famous characters. Apps feature games that allow children to immerse themselves in the worlds of their favorite heroes.