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Having it Both Ways: How Publishers can uniquely use Licensing to drive Revenue and Brand Awareness

    1. Stream
      Author of the Day Programme
    2. Event Type Seminar

17 Apr 2012, 10:00 - 11:00

Westminster Room

Language:
English

Having it Both Ways: How Publishers can uniquely use Licensing to drive Revenue and Brand Awareness

Contributors

  • Kelvyn Gardner

    Managing Director

    Panellist

    LIMA UK

  • Helen McAleer

    Managing Director

    Panellist

    Walker Books

  • Claire Potter

    Marketing Director

    Panellist

    Metrostar

Audience

  1. Audience
    Publishers

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