East Meets West on Mobile Storytelling Platforms

East Meets West on Mobile Storytelling Platforms

16 Mar 2017, 10:00 - 11:00

Cross-Media Collection (2B41)


The West has watched China’s mobile reading phenomenon with interest. Particularly, the Chinese readers who now read self-published serialised stories on mobile devices through platforms such as Tencent, and before that, literature platforms such as Qidian and Cloudary. These readers are paying for stories in new and interesting ways: for additional excerpts of their favourite stories, they’re making micro-payments through their phones. For many years, Wattpad has been the closest equivalent in the West for serialised mobile content, but the business model has always been slightly different to the Chinese model. It’s only now that we’re starting to see genuine Western equivalents.

In 2017, Radish will be launching a new mobile storytelling platform where you can write, share and monetise bite-sized serial fiction stories for smartphones - and writers get paid. Using a freemium model, writers on Radish can earn an income from their work – creating stories that will go on to become the source of the most popular blockbuster movies, TV drama hits and addictive games. In their words - ‘we want to bring this revolution in storytelling to the West.’

Oolipo, based in Berlin, is also trying to reach smartphone users with ‘serialised, media-driven storytelling’ and are exploring how stories might be told in the digital space.

At London Book Fair, we’ll be hearing from four panelists who will get to the heart of whether readers in the East and the West respond in similar or distinct ways when it comes to the consumption of mobile stories.



  • Octavio Kulesz


    Founder and director


    Octavio Kulesz is a digital publisher and a researcher based in Buenos Aires, Argentina. With more than 15 years of experience in the publishing...

  • Suengyoon Lee


    CEO and co-founder

    Radish Fiction

    Suengyoon Lee is Chief Executive Officer of Radish. First East Asian President of The Oxford Union; Hosted world-class debates & speaker events and...

  • Alicia Liu


    Managing Director

    Singing Grass Communications

    Alicia has a passion for cross-cultural projects with an international impact, inspired by her upbringing in China, London and New York. She started...

  • James Pullin


    Digital Marketing Manager


    James Pullin is Digital Marketing Manager for oolipo. His background includes marketing for a traditional publisher and several years as a strategist...

  • Sophie Rochester


    Founder and CEO

    The Literary Platform

    Sophie Rochester is the founder of The Literary Platform, a London-based consultancy that has been working on projects at the crossover of publishing...

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