How to Enhance Value: Revenue and Content Models of the Future

How to Enhance Value: Revenue and Content Models of the Future

15 Mar 2017, 11:30 - 12:30

The Faculty

Language:
English

This seminar is programmed by Ingenta.

Engagement, audience, and revenue are all major challenges for scholarly journal publishers. As content proliferates in paid and open access models, publishers must compete in a saturated marketplace both for the attention of an ever-distracted audience and for dwindling revenue.  For audience attention, publishers must adapt the format of their content to reach and connect with readers wherever they may use it—print, computer, tablet, phone, making the content engaging for each platform.  While for revenue, publishers must expand into new and engaging revenue streams. This session will look at a broad range of issues, drawing on publisher insights and experience and highlighting some of the latest technical innovations which support audience understanding and content matching.  This panel will also discuss how selling advertising space can, if executed properly, increase engagement with content, and increase revenue that could be directed toward supporting those conducting vital research.

 

Contributors

  • Tim Britton

    Speaker

    Managing Director of the Open Research Group

    Springer Nature

    Tim Britton is responsible for the open research portfolio across Springer Nature, including BioMed Central, SpringerOpen, the open access journals...

  • Jason Hoyt

    Speaker

    CEO

    PeerJ

    As PeerJ's chief executive, Jason is responsible for the content, product, strategy and day-to-day operations. In 2011, Jason approached Pete...

  • Mark Johnson

    Speaker

    Director of Contributor Experience and Product Marketing

    PLOS

    Mark Johnson specialises in building and nurturing communities, and has over 20 years of publishing experience including stints at newspapers, cable...

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