Connecting Readers to Content and Keeping their Interest

Connecting Readers to Content and Keeping their Interest

14 Mar 2017, 11:30 - 12:30

The Faculty


This seminar was programmed by Ingenta.

Readers are inundated with content and often struggle to get their hands on what they need. For publishers trying to connect with those readers, getting their attention can sometimes feel impossible, with publishers guessing at where to find these readers and how to connect with them. In this session, Ingenta and a panel of experts will highlight how technology can help publishers better find, connect, and understand their audience and keep their interest as well as enabling readers to find what they need. The panel will discuss all aspects of the discovery journey, through content platforms, communities, collaborative filtering, and business intelligence to shine a light on how to help publishers and readers unravel the tangled content web.



  • Duncan Campbell


    Director, Digital Licensing and Sales Partnerships


    Duncan is Director, Digital Licensing and Sales Partnerships, with John Wiley & Sons, where he is responsible for licensing and business development...

  • Phill Jones


    Director of Publishing Innovation

    Digital Science

    Phill has spent much of his career working on projects to accelerate science through improved communication. He was the first Editorial Director at...

  • Lara Speicher


    Publishing Manager

    University College London Press

    Lara Speicher is Publishing Manager at UCL Press, the university press for University College London, where she has set the Press up from scratch...


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