The Engagement Model: It’s Time to Change It Up

The Engagement Model: It’s Time to Change It Up

16 Mar 2017, 10:00 - 11:15

Theatre @ Tech


The industry is changing. How do you grow your value to keep your stakeholders engaged—customers, authors, vendors, employees? We need to create relationships in which we are working together on shared interests and goals. 

As technology evolves, so should our relationship with stakeholders. It works better when publishers and stakeholders partner and are not just looking for the next deliverable. Loyalty is key and it is earned. It derives from an ongoing relationship in which both parties are able to succeed and/or fail together.

This talk will focus on one of those stakeholders—authors as partners, one of publishers’ most valued assets—and the ways that technology can help support an enhanced engagement. 



  • Ed Marino




    Ed Marino has 35 years of business experience at Fortune 500 companies and small to mid-cap companies in a number of leadership roles. Ed has...


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