Join us in this two and a half hour session where you will hear from book industry experts on a variety of topics, all ultimately focussed on helping you build a more efficient business. You will learn how savvy publishers and retailers can radically improve their web page search ranking by using the extra markup schema.org vocabulary. You will hear about the International Standard Name Identifier (ISNI), and how it can be used to identify contributors and organisations, how it is assigned and how it can help publishers improve their business. You will hear an update on how things currently stand regarding accessibility within the book industry, and some concrete suggestions about where we should be heading, things we should be doing, opportunities, and upcoming milestones for all players including distributors, libraries, and retailers. You will learn, from recent 2016 studies in both the UK and the US about the importance of complete and timely metadata for discoverability and sales, what the latest trends are, the impact on the supply chain and ultimately the consumer. Discover what lies ahead for the book industry with regards cognitive/artificial intelligence via real-life examples of applications of this technology across editorial, marketing and operations. Finally, learn what plans Amazon have for Thema – the subject category scheme for a global book trade – and how these plans will ensure an intuitive customer browsing experience.
Karina Luke, Executive Director, BIC
The Best Laid Schemes…
Graham Bell, Executive Director, EDItEUR
The Importance of Metadata for Discoverability and Sales
Clive Herbert, Head of Publishers Services, Nielsen Book Discovery Services
Building a More Accessible and Inclusive Future for our Books
Alicia Wise, Director of Access & Policy, Elsevier
A Question of Identity
Tim Devenport, IDItEUR and Executive Director, ISNI International Agency
Practical Applications of Cognitive/Artificial Intelligence in Publishing
David Ingham, Associate Partner, Media & Entertainment, IBM
Browse Tree Guides and Thema codes
Isabel Gouveia, Browse Developer & Taxonomist, Amazon
Thanks and close
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Please note: this seminar is free to attend for both BIC Members and Non-Members alike.
For further information about this event and our speakers, please visit the BIC website.