The Visual Life of Campaigns

The Visual Life of Campaigns

14 Mar 2017, 14:30 - 15:30

Olympia Room, Grand Hall


A joint event from the Book Marketing Society and Publishers Publicity Circle.

What is the trick to creating emotive and memorable campaign moments that spark a narrative in the reader's imagination long before they open a book? 

In this session, industry experts will take a comprehensive look at the importance of visual language in the digital age, and demonstrate how books are more relevant than ever as ready-made sources of sensorial content. How is the trend for immersion in content and the dominance of imagery being used to engage audiences? And how can we translate this into new ways of bringing more readers to the book?

Our experienced panel, chaired by Preena Gadher (Managing Director, Riot Communications), will see Julia Kingsford (Director, Kingsford Campbell literary agency), Jack Smyth (Designer, Simon & Schuster) and Naomi Bacon (freelance consultant) bring together a wealth of examples and practical ideas spanning social media and advertising, retailing, visual language, pop-ups and immersive events.



  • Naomi Bacon


    Marketing, PR, Social Media and Creative Strategy Consultant

    Naomi Bacon is a freelancer and co-director of a consultancy specialising in Marketing, PR, Social Media, and Creative Strategy. She also runs...

  • Preena Gadher


    Managing Director and Co-Founder

    Riot Communications

    Preena Gadher is MD and co-founder of the award-winning Arts and Culture communications agency Riot Communications. Having started her career in PR...

  • Julia Kingsford



    Kingsford Campbell

    Julia Kingsford is the co-founder of Kingsford Campbell, a literary agency and marketing and publishing consultancy launched in 2014. She specialises...

  • Jack Smyth



    Jack Smyth is a designer from Dublin, Ireland who has worked in-house and freelance for Little, Brown Book Group, Tower Records, Wagamama and Cath...


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