International Literature Showcase Festival Forum: Festival Utopias

International Literature Showcase Festival Forum: Festival Utopias

16 Mar 2017, 14:15 - 15:15

High Street Theatre


Part of the International Literature Showcase Festival Forum.

With the proliferation of literature festivals worldwide showing no signs of abating, it is arguably harder than ever to differentiate themselves, and compete for a share of the audience. How can festivals stand out from the crowd, and what strategies exist to create novel and unexpected encounters with writers, publishers and audiences? Is the established model fit for purpose? Or should we be looking to create entirely new ways of presenting literature, live?

Join Antonia Byatt (Cheltenham Literature Festival), Genevieve Christie (FlipSide) and Jarred McGinnis (The Special Relationship) to explore the artistic and commercial challenges around the written and performed word.



  • Genevieve Christie


    Executive Director


    Genevieve Christie is a founder and co-director of Suffolk based arts charity FlipSide.  Having worked for more than twenty years in television as a...

  • Jarred McGinnis



    The Special Relationship

  • Jenny Niven


    Head of Literature, Languages and Publishing

    Creative Scotland

    Jenny Niven is Head of Literature, Languages and Publishing at Scotland’s national funding and development agency, Creative Scotland. She was Acting...


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