Journal Sales Strategies for Smaller Academic Publishers

Journal Sales Strategies for Smaller Academic Publishers

14 Mar 2017, 13:00 - 14:00

The Faculty

Language:
English

This seminar was programmed by the ALPSP.

How can a smaller publisher develop a strategy to ensure they can grow sales in all market segments? There’s a baffling array of routes to market that makes it hard to know where to start. And how does your open access portfolio sit alongside this work?

Our panel of industry experts – who either partner with or work at smaller publishers – will share advice on what you need to consider when setting up your journals sales strategy.

Topics will include:

•         What do you need to include in your sales strategy?

•         Key steps for better library sales

•         How to sell to faculty

•         What can be achieved through desk based sales?

 

Contributors

  • Melissanne Scheld

    Speaker

    Managing Director

    Publishers Communication Group

    As Managing Director of PCG, Melissanne leads the PCG team in building strong publisher relationships through their signature services of global...

  • Simon Boisseau

    Speaker

    Commercial Director

    Accucoms

    Simon has over 18 years sales and marketing experience in STM publishing. During his time at Pharmaceutical Press, Hodder Arnold and Future Science...

  • Jennie Collinson

    Speaker

    Head of Sales

    Liverpool University Press

    Jennie Collinson has an MA in Publishing from Oxford Brookes University and started her career at Maney Publishing in Leeds where she progressed to...

  • Sophia Anderton

    Speaker

    Head of Publishing

    British Institute of Radiology

    Sophia is Head of Publishing at the British Institute of Radiology and has strategic and operational responsibility for books, journals and...

  • Julia Mortimer

    Chairperson

    Assistant Director

    Policy Press

    Julia is Assistant Director and Head of Sales, Marketing and Journals at Policy Press where she was one of the founding members. She is a member of...

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