Digital Minds Conference: Case Studies: Social Marketing - The Power of Communities

Digital Minds Conference: Case Studies: Social Marketing - The Power of Communities

15 Apr 2012, 09:30 - 17:30

Queen Elizabeth ll Conference Centre, Westminster

Language:
English

The Power of Community; Social Marketing.

Anobii has demonstrated the power of community in the book world. Direct to Fan is an important strategy where discoverability is crucial and guidance and time saving is what consumers want.

Contributors

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