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15 Apr 2012, 09:30 - 17:30
Queen Elizabeth ll Conference Centre, Westminster
The Power of Community; Social Marketing.
Anobii has demonstrated the power of community in the book world. Direct to Fan is an important strategy where discoverability is crucial and guidance and time saving is what consumers want.
Matteo Berlucchi is CEO of Anobii, the new discovery platform for book lovers. His digital career spans 15 years, during which he has conceived,...