We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.

Digital Minds Conference: Case Studies: Social Marketing - The Power of Communities

  • Book Now
    1. Stream
      Author of the Day Programme
      Children's Publishing
    2. Event Type Digital Minds Conference

15 Apr 2012, 09:30 - 17:30

Queen Elizabeth ll Conference Centre, Westminster

Language:
English

The Power of Community; Social Marketing.

Anobii has demonstrated the power of community in the book world. Direct to Fan is an important strategy where discoverability is crucial and guidance and time saving is what consumers want.

Contributors

  • Matteo Berlucchi

    CEO

    Speaker

    Anobii

    Matteo Berlucchi is CEO of Anobii, the new discovery platform for book lovers. His digital career spans 15 years, during which he has conceived,...

Audience

  1. Audience
    Film / TV Producers
    Librarians / Information Professionals
    Booksellers
    Editors
    Literary Agents
    Publishers

Similar by Stream

Stay connected with us

facebook twitter youtube linkedin flickr email