This is a panel session which focuses on how publishers are collaborating – with each other, with authors, with brands –to expand the market by making the most of their content; and how are they using online communities to achieve this. It gives perspectives from a specialised vertical, including: Drama Online, the collaboration between Faber and Bloomsbury, whose goal is to make available to consumers and institutions the largest collection of drama available online; Random House Children’s establishment of online communities for authors such as Jacqueline Wilson and Christopher Paolini; Harlequin’s direct-to-consumer online sales and marketing initiatives (which have increased sales by 25%); and takes in the gaming world by exploring the start-up collaborative online writing game, The Written World, funded by Kickstarter. Moderated by Stephanie Duncan, Bloomsbury’s Digital Media Director (Public Library Online, Bloomsbury Reader), this will be a lively and ground-breaking discussion.