We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.

Competition vs Collaboration: Trade Digital Publishing Initiatives Inspired by Working with the Competition

    1. Stream
      Children's & Edutainment
    2. Event Type Seminar

Competition vs Collaboration: Trade Digital Publishing Initiatives Inspired by Working with the Competition

16 Apr 2012, 13:00 - 14:00

Cromwell Room

Language:
English

This is a panel session which focuses on how publishers are collaborating – with each other, with authors, with brands –to expand the market by making the most of their content; and how are they using online communities to achieve this. It gives perspectives from a specialised vertical, including: Drama Online, the collaboration between Faber and Bloomsbury, whose goal is to make available to consumers and institutions the largest collection of drama available online; Random House Children’s establishment of online communities for authors such as Jacqueline Wilson and Christopher Paolini; Harlequin’s direct-to-consumer online sales and marketing initiatives (which have increased sales by 25%); and takes in the gaming world by exploring the start-up collaborative online writing game, The Written World, funded by Kickstarter. Moderated by Stephanie Duncan, Bloomsbury’s Digital Media Director (Public Library Online, Bloomsbury Reader), this will be a lively and ground-breaking discussion.

Contributors

Audience

  1. Audience
    Booksellers
    Publishers
    Students
    Authors

Similar by Stream

Stay connected with us

facebook twitter youtube linkedin flickr email