CLT & ELT Publishing Dialogue
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- Stream
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China Market Focus
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International Publishing
- Event Type Seminar
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17 Apr 2012, 14:00 - 17:00
Thames Room
- Language:
- English
Chinese & English simultaneous interpretation.
Synergies and Differences between CLT (Chinese Language Teaching) and ELT (English Language Teaching) Publishing
Sponsors: General Administration of Press and Publication of China and London Book Fair
Organizers: China National Publications Import & Export (Group) Corporation and London Book Fair
Just as English Language Teaching publishing was the forerunner of international publishers’ presence in the Chinese publishing market, Chinese Language Teaching publishing has the potential to open doors for Chinese publishers in today’s international markets. Just as the teaching of English as an established global language was a priority for Chinese education, the teaching of Chinese will grow from its existing base in tandem with the growth and globalization of the Chinese economy. The number of students enrolled in Chinese Language classes at the worldwide Confucius Institutes is increasing by almost 40% every year. Chinese Language Teaching will become an important market for International and Chinese publishers alike.
This seminar is to discuss areas in which ELT and CLT publishing businesses can learn from each other, and areas in which they may continue to differ. Some of the questions are: Are the student user requirements for CLT and ELT similar in international markets? To what extent can CLT and ELT share course design in specific markets? Or will linguistic origins dominate the style of new course materials? Will the two languages be taught in the same university and language school environments or will they be taught in separate specialist ELT or CLT institutions? To what extent will CLT and ELT use common book trade supply chains internationally, or will they, as now, persist with different routes to market? Will future language teaching publishing be dominated by international publishing groups, will Chinese publishers seek to form their own supply chains, or will Chinese publishers merge their operations into the existing international publishing supply channels?
These questions are key to the future development of the international publishing market and the seminar will invite experts from the CLT and ELT publishing fields to share their experiences and comment on what the future may hold in key developments in the international market place.
Keynote speakers:
Wu Shulin, Vice Minister of the General Administration for Press and Publication, China
Martin Davidson, CEO, The British Council
Co chairs:
Xu Lin, Director General of Hanban
Catherine Walter, Chairperson of the English Language Teaching Advisory Board of the British Council
Timetable :
14:00-14:10 Introduction by Co- Chair Dr Catherine Walters
14:10-14:25 A welcoming address by Co-Chair Xu Lin
14:25-14:40 An address by Martin Davidson, CEO, The British Council
14:40 - 14:55 An address by Wu Shulin, Vice Minister of GAPP
14:55-15:05 Speech by Li Pengyi, President of China Education Publishing and Media Group
14:05-15:15 Speech by Stephen Bourne, CEO of Cambridge University Press
15:15-15:25 Speech by Qi Dexiang, President of Beijing Language and Culture University Press
15:25-15:35 Speech by Peter Marshall, MD, ELT Division, Oxford University Press
15:35-15:50 Panel Discussion
15:50-16:05 Coffee Break
16:05-16:15 Speech by Yu Dianli, President of Commercial Press of CPG
16:15-16:25 Speech by Bill Anderson, President, Global ELT Publishing, Pearson Education
16:25 - 16:35 Speech by Cai Jianfeng, President of Foreign Language Teaching and Research Press
16:35 - 16:45 Speech by Dennis Hogan, President, National Geographic Learning
16:45 - 17:00 Panel Discussion
17:00 Concluding remarks from Co-Chairs
Contributors
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Chief Executive
Key Note Speaker
British Council
Martin Davidson took up the role as Chief Executive in April 2007, having been Deputy Director-General since September 2005. Martin’s commitment to...
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President
Speaker
China Education Publishing & Media Group
Li Pengyi is President of the China Education Publishing & Media Group (China Education). He majored in English at the Beijing Foreign Studies...
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Chief Executive
Speaker
Cambridge University Press
Stephen Bourne was born and raised in Uganda, Tanzania and Kenya. He comes from a family of teachers and businessmen, a combination which has shaped...
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President
Speaker
Beijing Language and Culture University Press
President Beijing Language and Culture University Press
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President
Speaker
Pearson’s global ELT activities.
Bill Anderson is the President of Pearson’s global ELT activities.
Bill graduated from the University of Edinburgh following post-graduate studies...
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President
Speaker
FLTRP
President FLTRP
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Executive Director
Speaker
National Geographic Learning
Dennis Hogan is Executive Director of National Geographic Learning, a leading global educational publisher of K-12 and English language learning...
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Vice Minister
Key Note Speaker
GAPP, China
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Chairperson of the English Language Teaching Advisory Board
Chairperson
British Council
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Director General and Chief Executive
Chairperson
Hanban/Confucius Institute Headquarters
XU Lin is Director General and Chief Executive of Hanban/Confucius Institute Headquarters.
She served as Education Counsellor of the P.R.C....
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MD, ELT Division
Speaker
Oxford University Press
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President of Commercial Press
Speaker
CPG
Audience
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- Audience
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Librarians / Information Professionals
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Booksellers
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Editors
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Literary Agents
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Publishers
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Students
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Translators
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Authors