More women than men in the UK have downloaded an e-book to their digital device in the last six months, a new study has found.
Some 23 per cent of females have purchased an e-book in the last half year, compared to 19 per cent of males, according to the Global eBook Monitor from Bowker Market Research.
The survey investigated the e-book spending habits of consumers across the globe in a bid to understand the way in which the digital world is transforming the publishing landscape.
In the UK, consumers aged between 25 and 34 were most inclined to buy a digital book, with the likelihood declining the older the consumer was.
Some 24 per cent of consumers in India bought an e-book in the past six months, with the second and third highest purchasing rates found in the UK, Australia and US at 21 per cent for the first two nations and 20 per cent for the latter.
Vice president of Bowker Market Research Kelly Gallgher said: “Publishers and retailers must adapt to a very changed landscape.”
JK Rowling recently fed into the digital trend by debuting her Harry Potter series to e-readers through her Pottermore website.
Follow The London Book Fair on twitter, facebook and linkedin for the latest show and publishing news.