A leading television network in the United States is taking its first steps into the digital publishing sphere with plans to launch e-books based on content from its programmes.
NBC has revealed authors will be encouraged to provide consumer content based on resources from its television programming, including its sports, news and documentary divisions.
The operation will be based out of its 30 Rockefella Plaza headquarters, where tablet and e-reader content will be produced, not just in word but by video too.
Senior vice president of NBC News Cheryl Gould believes the project will enable the broadcaster to explore the potential of the world of digital publishing.
She said: “As the tablet and e-reader markets continue to expand exponentially, and as the definition of ‘what is a book?’ evolves, we see opportunities to bring readers a unique and immersive content experience.”
Ms Gould added that it enable the network to be creative about the ways it uses video, audio and current programming.
Transmitting content to more than 200 stations across the US, NBC broadcasts an estimated 5,000 hours of television every year.
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