Consumers judge books by their cover, Trollope says

Katie Morhen, 14 Mar 2012 09:00

Reading enthusiasts do base their book choices on the cover presentation, despite the saying “never judge a book by its cover”.

That this according to leading novelist Joanna Trolllope, who told The Times that book covers do impact what choice consumers make.

The Daily Mail quoted her as saying: “I think it influences you, yes. Faces at a party are the same. Our eyes are there to help us discern, so we might as well use them.”

The writer of bestseller The Rector’s Wife went on to say that she was pleased that matte covers were now in trend as glossy book finishing had been popular for a long time.

Trollope is set to chair the Orange Prize for Fiction in 2012, which announced its longlist earlier this week.

Among the contenders are Emma Donohue for The Sealed Letter, Anne Enright for The Forgotten Waltz and Cynthia Ozick for Foreign Bodies.

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