Chinese publishers urged to segment novels for smartphones

Katie Morhen, 01 Nov 2011 12:36

Publishers in China have been urged to break down novels into smaller chapters, so they can capitalise on the growing popularity of smartphones.

Many of the most famous 18th and 19th-century novels started as serialisations in other formats, such as newspapers and magazines.

Now, data from the China Internet Network Information Center indicates that smartphones could be the next format for publishers to focus on, China Daily reports.

According to the news provider, figures show that there were 303 million mobile internet users at the end of last year, up 30 per cent on 2009.

However, Sun Peilin, researcher at Analysys International, said that the presentation of literature must change if it is to be a success on these digital formats. She attributed the success of social networking sites to the shortness of messages and high levels of interactivity.

"Publishers should consider breaking down the novel structure into smaller chapters to accommodate the new reading habits of mobile users," she told the news provider.

These suggestions come after a report earlier this year by the Association of American Publishers revealed that US sales of ebooks overtook other formats in February 2011, again hinting at the ways in which technology is changing how we consume published material.

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