Amazon to test high street with small store

Katie Morhen, 09 Feb 2012 11:51

Not content with dominating online retail sales of books, e-readers and tablet devices, it seems Amazon may bring its produce to physical stores with the launch of a trial outlet in Seattle.

According to Michael Kozlowski, writing for, a source close to the internet seller revealed it plans to test the waters of physical retail ahead of Christmas 2012.

Amazon could open the store alongside the launch of its Kindle Fire 2, to help maximise its exposure, with the outlet expected to sell e-readers and accessories, as well as books.

The move could in part be a reaction to the boycotting employed by certain booksellers, including Barnes and Noble, who refuse to stock titles published by Amazon amid concerns it is monopolising the publishing industry.

Mr Kozlowski said: “A source told us they are not looking to launch a huge store with thousands of square feet.

“Instead they are going the boutique route and stocking the shelves with only high margin and high-end items.”

Last week, announced the Kindle Fire had already become its bestselling, most gifted and most wished for product just 17 weeks after its release.

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